There are a lot of articles and blog posts on the web that will present a list of things you must do in order to run a lucrative blog, this is definitely not one of those articles. I want to list some of the things you shouldn’t do, opinions may vary but most of these you will likely agree with.

1. Don’t call yourself, “An Authority” or, “Expert” on your blog’s subject. If you run a great blog and seem to have a great answer for everything, then yes, you are likely an expert or authority; but the minute that you announce to your readers that you are, you become a jerk instead. Think about it, the people who we admire the most are those that are modest and in denial about their own talents, whether they fake the denial or not, it is the cool thing to do. Same thing goes for heroes right? When was the last time some guy pulled a kid from a burning building, and when the reporter calls him a hero he says, “Yup, absolutely, I am incredible, aren’t I?” Never, that’s when. Anyone in that position knows that they have to say, “Hero? Nah, I was just doing what anyone else would do, I ain’t no hero.” Otherwise, he would be a jerk.

2. Do not fight with your readers. It doesn’t matter if he is the biggest moron in the world, and you are right as rain; you are the only one with something to sacrifice: your readers. If you think that your content is so superior that you can say whatever you want to whoever you want, then people will go out of their way to pay no attention to your blog and instruct all of their friends to do so also. Treat everyone with the same deference that you would want, even if they are wrong, it will make you look like the better of the two.

3. Please don’t forget your subject. This may look like a no-brainer, but there are a lot of blogs that ramble on and never recuperate. Don’t get the wrong impression here. If you run a blog about playing baseball, then every single one of your posts don’t have to be about baseball, but if the last twelve posts are about your mother-in-law’s divorce crusade, then you appear to have lost direction. Yes, people want to realize that you are a real person, with real problems, but unless your blog is exclusively about those problems, then stick to the focus.

4. Do not push away the “majority.” Now this is a huge one I see all the time. Please don’t think that just because two or four people want your blog to go a certain direction, that ALL of your readers want it to go that way. Remember, a profitable blog is about satisfying the majority of your readers. Just because you have a few people who LOVE a certain type of content, it doesn’t mean that all of them do. Remember, you likely have many readers whom you will never hear from on your comments, but are extremely in to your blog. So how are you expected to know which direction they want you to follow? Well, try using the poll feature in Blogger or WordPress, and ask your readership what they like best; you may be surprised. Also, keep a mailing list that is up to date, and ask your members for their opinion; most people jump at the chance to offer their voice in a matter that concerns them. Plus, it will make you look great that you are asking for their input.

5. Do not be a rolling billboard. Look, every person realizes that advertising is what pays the bills for a full-time blogger, but when you jam ad copy down their throat at every single turn, it gets nauseating. Take care of the most vital thing, the content, and the rest will take care of itself. Yes, ads are significant, and you should optimize your ads and put a ton of work into it; just don’t be too aggressive with them. They are there, people see them, and if they are interested, they will click.

When I started my first blog years ago, there was no blueprint to follow or system in place that told me exactly what to do and what not to do. Today, bloggers are lucky that there are guys like Rob Benwell around to teach bloggers his award winning blogging system. If you want to become wealthy through blogging, then this system is the way you do it. Click here to read more about it.

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