SELECTION OF AN AD AGENCY

An advertising agency may be a full-service agency or part-service agency. Each has a different outlook and advertising activities. The selection of advertising agencies depends on whether one wants a full-service agency or a part-time agency. The selection is also made on the basis of compatibility of the agency team, agency stability, services, credibility and the agency’s problem solving approach.

 

 

 

An MBA (Masters in Marketing), And founder of drypen.in – A Management Knowledge Hub.

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