Selection of an Advertising Agency
Posted on February 28th, 2010 in Advertisement
SELECTION OF AN AD AGENCY
An advertising agency may be a full-service agency or part-service agency. Each has a different outlook and advertising activities. The selection of advertising agencies depends on whether one wants a full-service agency or a part-time agency. The selection is also made on the basis of compatibility of the agency team, agency stability, services, credibility and the agencyâs problem solving approach.
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An MBA (Masters in Marketing), And founder of drypen.in – A Management Knowledge Hub.
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Tags: Advertising, Selection
